Walmart seeks to increase online sales


Walmart Inc. took a few steps this week to grow its online marketplace business, which company executives recently said was one of their goals for the year.

The Bentonville-based retailer’s new partnership with e-commerce company BigCommerce will allow more merchants to sell their products on Walmart.com, BigCommerce said in a press release Thursday.

In addition, Walmart said in a press release Wednesday that it has launched a program to attract new sellers to Walmart Marketplace. The limited-time offer called New-Seller Savings provides a 30-day exemption from sales commissions to merchants who join the platform before March 31 and go live before May 1.

Jeff Clemenz, senior vice president of Walmart Marketplace, noting that the third-party platform was a driver of Walmart’s 79% e-commerce sales growth last year, said it seemed like the “right time to” ‘invite more sellers to join us “.

“Walmart Marketplace is an increasingly faster and easier way for sellers to bring their products online, grow their businesses and reach even more customers,” said Clemenz. “Sellers who sign up will also receive access to additional benefits from Walmart’s suite of services designed to help them stay competitive,” such as Walmart’s fulfillment services.

Clemenz said Walmart will host a webinar on March 18 to give potential sellers information on applying, onboarding, and selling on Walmart Marketplace.

Walmart’s partnership with BigCommerce will allow that company’s sellers to put their merchandise on a site that receives 120 million hits each month. It also allows Walmart to offer a greater assortment of merchandise online.

BigCommerce sellers can use an app called the Walmart Connector for BigCommerce to seamlessly integrate their stores with a Walmart Marketplace account. App developer CedCommerce said on its website that the tool “facilitates a common platform to run the two stores smoothly.”

BigCommerce said the app will help merchants with “their listing, order and inventory management, advertising and fulfillment needs.”

Walmart formed a similar partnership with Canadian e-commerce platform Shopify in June.

Walmart does not reveal how many third-party vendors sell on its website, although it does indicate that there are millions of items listed there.

At the company’s annual meeting with the investment community on Feb. 18, Walmart CFO Brett Biggs said the retailer is “one of the largest e-commerce companies in the world, approaching $ 100 billion. dollars in income over the next two years. , and we’re thinking of $ 200 billion a few years later. “

Doug McMillon, CEO of Walmart, told the meeting that “creating a larger market for sellers” was one way the company could help small businesses during the current financial crisis.

Growing market activity is also helping Walmart diversify its profit base, McMillon said.


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