Tiffany & Co. Launches Online Website in India



In partnership with Reliance Group, jewelry brand Tiffany & Co. announced the launch of its Indian online platform. The portal will showcase a full range of iconic Tiffany collections. The collections available include Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany True, as well as the contemporary range for home and accessories.

The website launch also features the Tiffany T1 collection, a reimagining of the Tiffany T collection celebrating the iconic ‘T’ motif – featured in the brand’s jewelry designs since the 1980s.

Apart from that, it offers a number of services ranging from booking diamond consultations with in-house experts, private in-store appointments, and personal buyers services to help choose the perfect gift, the wish list of favorite products, free shipping services to all cities, providing a truly unforgettable shopping experience.

Tiffany

Tiffany

Earlier this year, the luxury brand was acquired by French fashion company LVMH for $ 16.2 billion. The French store was facing low income due to low tourism spending and wanted to revive the brand. The brand grew in popularity after appearing in the 1961 Audrey Hepburn film Breakfast at Tiffany’s. It was founded in 1837 when Charles Lewis opened the first Tiffany store in downtown Manhattan, New York.

In India, the company entered the market through a joint venture with Reliance Brands Limited (RBL) of Mukesh Ambani and has a store which was launched in 2020. The store spans 2,600 square feet and has also a private lounge for scheduled appointments. improve the consumer’s shopping experience.

“As a global luxury jeweler with stores in many of the world’s most important cities, Tiffany’s emergence in New Delhi presents a unique opportunity, especially given the growing luxury consumer base in India and passion for jewelry, ”Tiffany & Co. CEO Alessandro Bogliolo said in a statement.

Also Read: Jay-Z and Beyoncé Are the New Face of Tiffany and Co.’s Ad Campaign


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