In 2020, among the EU Member States for which data is available, the highest share of companies that launched or intensified their efforts to sell their products online due to the pandemic was recorded in Malta ( 32%), followed by Cyprus (23%) and Portugal (21%). On the other hand, the lowest percentages of enterprises were recorded in Germany (5%), Poland (6%) and Slovenia (7%).
Latvia is in the middle of the pack with 10% of companies launching or increasing online sales.
“Keep in mind that the share of companies that, due to the pandemic, switched to the Internet as a new sales channel or increased their efforts to sell online in 2020 depended on the initial share of companies that had already online sales, but also to a large extent on the type of economic activity of the company. The highest share of companies that started or increased their online sales was recorded in accommodation (25%), while the lowest share was recorded for companies active in construction (3%),” Eurostat said.
The figures are for 2020, the first year of the pandemic. It is likely that 2021 has seen an even greater proportion of businesses adopt online sales procedures.
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