SHOPEE boosts online sales, ENSTACK-DTI partnership, STI E

Build a Successful Business Online

Davao-based Shopee sellers Shiela Reyes-Lao and Lou Putian prove that anyone can start and succeed in online business.

At a recent face-to-face event hosted by Shopee, the two sellers shared how easy it was to join and grow their business on the platform, even in the face of economic uncertainty.

The first tip is that businesses simply go online and digitize their operations.

Putian said that in just two months after creating an account and learning how to market his products through Shopee, his sales increased dramatically.

Lao, who joined Shopee in 2017, said his sales have increased 7x since switching to e-commerce.

The second tip is to maximize Shopee’s convenience, seller tools, and nationwide logistics network.

Shopee offers tools like insights and marketing solutions to help sellers increase their growth and visibility. Shopee’s continued nationwide logistics expansion is also enabling sellers to reach more customers.

Enstack, DTI enables MSMEs to go digital

Enstack, Southeast Asia’s first Superapp for SMEs, said it will work with the Department of Trade and Industry (DTI) through Negosyo Centers to develop programs that will boost the digitization of micro , small and medium-sized enterprises (MSMEs) in the country.

Enstack will provide MSMEs with free mentorship and digital skills training, including training on its SME Superapp.

“By merging DTI’s local expertise and Enstack’s digital tools, we hope to equip these MSMEs with all the free resources they need to grow sustainably,” said Macy Castillo, co-founder and CEO of ‘Enstack.

Through Negosyo Centers, Enstack will host events on how to start, manage and grow a business using the Enstack SME super app. MSMEs will learn day-to-day processes such as basic bookkeeping, order and inventory management, and logistics.

Enstack will also host caravans in different cities.

STI ESG new academic center

STI Education Services Group Inc. (STI ESG) recently inaugurated the STI Legazpi Academic Center.

Occupying 4,149 square meters on Rizal Street, Cabagñan East, the campus valued at around 350 million pesos opened its blue and yellow walls for the first time to students in August 2021.

The new University Center, designed to accommodate up to 2,500 high school and college students, is equipped with state-of-the-art facilities and simulation labs for hands-on learning, such as a commercial kitchen, a fictional hotel suite, trips and visits. reception, bar and dining room, computer labs, air-conditioned classrooms with flat-screen TVs, basketball court and student activity areas with internet connection, among others.

The campus offers high-demand college programs such as computer science, information technology, computer engineering, business administration, accounting information system, and hotel management, while sales technology programs Retail and Consumer Science and Tourism Management are still open for application.

For high school, STI College Legazpi offers academic streams, namely Accounting, Business and Management (ABM); Science, Technology, Engineering and Mathematics (STEM); Human and Social Sciences (HUMSS); and general academic. Additionally, it offers IT in mobile and web application development, tourism operations, and culinary arts in the technical-vocational stream.

The campus also welcomes 7th year junior high students starting in the 2022-2023 school year.

Filipino student receives US President’s Award

Fernando Tarriela Valderrama received the Gold President’s Honor Roll Award in May 2022 for outstanding academic excellence.

Presented by the President’s Education Awards program in the United States, this award is the highest recognition given to graduating elementary, middle and high school students for their outstanding efforts in achieving exacting standards of excellence.

Valderrama, a new ninth-grade student at Harvest Christian Academy in Guam, is part of the school’s National Junior Honor Society which encourages top scholars with strong character and leadership.

Inclusivity Forum

According to JobStreet’s Global Talent Survey, over 50% of Filipino job seekers will refuse to work for employers who do not match their beliefs.

At the recent Australia-New Zealand Chamber of Commerce forum in the Philippines, JobStreet Philippines Country Manager Philip Gioca spoke about the importance of authenticity and inclusivity in the workplace. JobStreet encourages companies to conduct inclusive hiring practices to retain quality talent and increase productivity.

JobStreet also advised recruiters to consider employee differences when implementing inclusivity, as there may be activities or gestures that may be normal for one candidate but offensive to another.

To manage this, employers are encouraged to conduct awareness training, especially for those actively hiring candidates of a different race, with different gender identities, disabilities, working mothers, among others.

Best Asset & Fund Manager

BPI Asset Management and Trust Corp. (BPI Trust), the wealth management arm of Bank of the Philippine Islands (BPI), scooped three major awards at the 13th Annual Alpha Southeast Asia Fund Management Awards 2022, continuing a winning streak.

Beating the biggest fund houses in the Philippines, BPI Trust won its sixth trophy as the best asset and fund manager in the Philippines. The company was also hailed as the best asset manager for money market funds and the best asset manager for equity and fixed income funds. These awards come after receiving recognition from the International Finance Awards as the best asset manager in the Philippines.

“These recognitions are testament to BPI Trust’s strength and position in the field of investment in the Philippines today. In a challenging investment landscape, these accolades inspire us to continue doing more by providing investors with the most innovative investment products, tools and solutions to help them grow their wealth,” said Maria Theresa Marcial, President and CEO of BPI Trust.

Viber drives MSMEs forward

Viber has launched a program for small online entrepreneurs who subscribe to its top channels, RaketPH and FoodPH.

Dubbed Pinoy Dream Negosyo by Rakuten Viber, the program aims to empower Pinoy micro, small and medium-sized enterprises (MSMEs) to start a business or grow their side businesses.

As a kickstarter, Pinoy Dream Negosyo opens greater opportunities for entrepreneurs to share their journey and at the same time gain the right knowledge and tools to make their business goals a reality. Up for grabs for top winners Raketeer and Bestie are cash prizes worth P80,000, special plaques, merchandising items, plus the chance to appear on an online TV show and Instagram Live popular influencers.

Pinoy Dream Negosyo has two categories, Raket Mo’ To for Raketeers and Da Best of FoodPH for Besties.

Special prizes from Viber and partner brands are also up for grabs for those not crowned the ultimate Viber Raketeer and Bestie and for channel members who have shown unwavering support for entrants.

Boosting the bakery industry

Tinapayan Festival, a local bakery in Manila for over 40 years, is committed to uplifting the baking industry in the country by introducing and innovating local products that bring value to its customers while supporting the local economy.

Using local agricultural products that can help support not only the local baking industry, but also the agricultural industry, is one way to further enhance pandesal and provide value to customers.

These include malunggay, kamote, squash and potato.

“With the rising prices of our raw materials and bakery products like bread, there is a threat of shortages in the country, so at the Tinapayan Festival, we are further mobilizing the use of agricultural products in the recipes of the local bakeries and have put this movement at the forefront of what we do,” said Lucito Chavez, Founder and CEO of Tinapayan Festival.

Schneider Electric new CEO

Schneider Electric recently appointed Ireen Catane as the new Country President for the Philippines. Catania will also be involved in Schneider Electric’s leadership team for East Asia and Japan.

As the first woman to lead Schneider Electric Philippines, Schneider reinforces its commitment to diversity and inclusion. Catania brings with her extensive leadership experience and a solid track record in managing core sales, marketing, and end-user and channel IT activities.

Over the past three decades, she has held senior positions at IBM Philippines, Microsoft Philippines, and Samsung Electronics Philippines, among others. Most recently, she served as Chairman and CEO of NTT Ltd. Philippines.

McDonald’s wins big at the Tambuli Awards

McDonald’s Philippines recently won several awards at the recently concluded APAC Tambuli Awards.

McDonald’s corporate campaign “Serving Communities with Good Food and Kindness” won the award in the Corporate Purpose, Hunger & Poverty category.

The Voter Registration Countdown won Bronze in the Humanity and Culture for Responsible Citizenship category. This campaign encouraged citizens to exercise their right to vote by offering a generous coupon on McDonald’s meals.

Also recognized was the Share the Light campaign, McDonald’s holiday omnibus campaign that took customers on a Ride-Thru Christmas Lights Show experience; brought joy to the community through Share-A-Meal; and customers delighted with holiday desserts and Coke collectible foil cups. The campaign won a bronze medal in the Media – Brand Experience and Activation category for the Drive-Thru Light show and was a finalist for the Digital, Social and E-Commerce category.

McDonald’s tribute to mothers on Mother’s Day, in the form of a video “A Mother’s Slumber”, became a finalist in the Creative category for Brand Storytelling.

McDonald’s Chief Marketing Officer Ashley Santillan has been named one of two Young Marketing Leaders of the Year.

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