SellHound aims to eliminate the boredom of selling online



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Suzanne Wouk from SellHound

SellHound offers services to simplify the sale of fashion items online. We caught up with founder Suzanne Wouk to find out how SellHound’s applications can serve as “virtual assistants”. She also talked about sales trends and shared some tips that any salesperson can use to optimize their listings.

The thrill of hunting for treasure to sell online is undeniable, but a lot of tedious work is required to list these products online. SellHound offers services that can help sellers reduce their “inventory” piles and get them listed and sold on eBay and other sites. The more effort you put into preparation, the better the chance that your item will sell out quickly for an optimal price.

Suzanne Wouk compares her services to a Virtual Assistant (VA) but without the exhausting process of hiring, training and potentially firing.

It’s an ambitious plan to scale the services to a price that will be acceptable to sellers (note that some SellHound apps are free), but Wouk is motivated by more than her entrepreneurial spirit. More than 80% of used clothing donated to thrift stores ends up in a landfill instead of being recycled, reused or resold, she said. It is clear that she wants to help change that.

And while some may poke fun at the younger generations for taking a different approach to property than their parents and grandparents, Wouk sees the meaning of their attitudes toward the “stuff”. She points out that with the Internet, it’s no longer difficult to find and replace the things we cherish, so people don’t have to stockpile things.

SellHound is currently focused on fashion. “We do better with items that carry the mark of the past 40 years,” she said. “We are not appraisers of collectable fashion items. We can still build the list, but for real collectibles or antiques, we recommend that you hire professional appraisers.

Wouk plans to add more categories and markets in the future, but believes there is a need to focus on fashion. “Fashion accounts for more than half of all second-hand items traded online.” And, she added, “The manufacturing, production, distribution and disposal of fashion is an environmental nightmare. Reselling fashion is the most sustainable thing you can do with it.

SellHound Extraction Engine
SellHound Fetch Engine is the premier price comparison for used items, Wouk said. “You can search EVERYTHING, new or used, and we’ll serve you current and average sales (when available) across 5-10 marketplaces (available on both desktop and app). ” It’s free on the desktop and the app.

SellHound Virtual Ads Assistant App
With SellHound, sellers take a few photos of their item using the app and the company creates the list. “From the photos, we identify the item, do the research, create a highly optimized list that includes the title, description, item specifics, pricing and shipping suggestions,” Wouk said.

The seller reviews the listing prepared by SellHound and can make changes, then the seller can click “publish” to have the item listed directly on their eBay account using the eBay API.

SellHound charges a fee of $ 1.44 to $ 2 per listing (depending on the package), and the first three listings on the Virtual Listing Assistant app are free. SellHound will be adding more markets soon – you can watch a video for learn more via YouTube.

Use Real People Plus technology
SellHound has hired a team of eBay fashion sellers who are trained in their system to create the listings. Wouk said a core platform that includes image recognition and automation tools helps support the operation. “We are also developing and training our own AI / ML (Artificial Intelligence and Machine Learning) network which will speed up the process and give us the ability to scale quickly,” she said.

Optimize ads for sale
Wouk said SellHound uses best practices to optimize customer ads. “We follow eBay and Google’s headline and ad recommendations to make our ads appear at the top of the search.”

It’s also important to create mobile-friendly descriptions, and SellHound provides recommended optimal prices based on searches for the same or similar item in both sold and current listings.

“As many of our sellers cross-publish in other markets, we send them a copy of the full list in email format so they can easily copy and paste in other markets,” explained Wouk. . “In the future, we will have the possibility to publish in several markets directly from the app. “

We asked Wouk to share some tips on ad optimization, and she provided the following three:

Tip 1: Optimize for Google as well as eBay
“When writing headlines for Google, sellers should put the most important keywords at the beginning of the headline. Google only displays around 50 to 60 characters in their headlines, as opposed to an eBay listing that contains up to ‘at 80 characters. So the seller wants to make sure that the most relevant information about the item is visible in Google search. Google recommends leading with brand, gender, product type and style.

Tip 2: Use relevant keywords to describe the style
“A lot of sellers don’t know the correct fashion terms, which greatly affects their listings. For example, if you sell a peplum-style top, but don’t use the word “peplum,” the buyer looking for that top won’t find your ad.

Tip 3: Include keywords in headlines that will help buyers find your item
“Try to use all of the title characters (80) with words a buyer could use to find your item. I like to tell sellers to think about what keywords someone would use to find their item if they saw it worn the day before? What is unique about this item? Besides being black leather pants, for example, are there suspenders or embellishments? These would be important keywords.

We asked Wouk about the trends she sees on eBay. “There seems to be a trend on eBay for sellers to open multiple stores with multiple product lines,” she said. “A lot of our sellers ask us how to ‘switch’ eBay accounts or eBay stores. Vendors create their own unique stores to market different types of products to different customers.

She said she is also seeing many new items listed, which she attributes to the popularity of the retail arbitrage movement.

“Half of our demographics are Millennials / GenZ, and we’re seeing a tendency for young salespeople to enter the resale industry,” she said.

We also asked Wouk if sellers are successful in marketplaces other than eBay. “The new ‘revolution’ in reselling is diversification,” she said. “You can sell your crafts on Etsy, high fashion on RealReal, sneakers on Goat and almost anything on eBay. If you are a social seller, Poshmark is your game.

“This is the Wild West of diversification and niche marketing… fancy parties and social media platforms evolving into sales platforms.

“Sellers don’t just sell individual items, but wholesale lots of used items to other sellers who don’t want to look for inventory. Markets like ThredUp have joined the trend and also wholesale boxes of second-hand fashion items to resellers.

“It’s an exciting time for sellers,” said Wouk. You can visit SellHound.com for more information.

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and editor-in-chief of EcommerceBytes and has published articles on ecommerce since 1999. She is a widely cited authority on market selling and is the author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See the disclosure at EcommerceBytes.com/disclosure/.

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