Sellers value selling online – the truth is, for itself.



As the Covid-19 pandemic continues to wreak havoc on global economies as well as people from all walks of life, most Namibian sellers have had to find alternative methods to sell their products. As such, the adoption of the digital age and the rise of e-commerce has brought about an unprecedented change in the business model for consumer products, with many vendors making digital marketing the new standard to ensure that they sell their products quickly and smoothly.

Inside Business spoke to some local vendors who have moved to a new local online outlet called WindoMarket. This online alternative provides a win-win shopping environment and ensures that all customers receive what they ordered, while sellers are connected to the markets most relevant to them.

Tupopila Haitula from Tupo Namfood cc sells traditional products such as marula oil, sour milk, marathon chicken and cow butter. He said going digital these days is the way to go when it comes to selling products as the world moves towards a fully digital environment. He added that it is also a way to keep up with the advancement of technology.

“With this new site, our products are now exposed to a larger audience because it has a different target market and more visitors to the site. This means that our products are on display not only locally, but also internationally, ”Haitula said, adding that her sales figures have increased significantly at the site.

“We are grateful for the opportunity to sell our products on the WindoMarket website as the sales rates have increased from what they were in the past,” said Haitula.

He added that the challenge of delivering these products to their customers has also been lifted.
Denzel-Jude Mwarania, Director of Lucy Corner, located at Mutual Platz, said the company is focused on selling unique consumer electronics, beauty and health, kitchen and garden decor, as well as other accessories.
Mwarania said the Covid-19 pandemic and last year’s lockdown prompted them to go digital. They had to sell their products on WindoMarket which helps them reach the savvy buyers of the ever-increasing e-commerce.

Valde Leonard, who created his African processed food from VNA Native Food in 2017 with the intention of adding value to indigenous Namibian and African foods, said WindoMarket allows him to sell his products to more customers and offer free marketing of products.
He added that this also allows his products to reach more customers as they do not rely on physical foot traffic but instead seek to strengthen their online presence.

WindoMarket owner Martin Shigwedha says Namibians were not as inclined to shop online before the pandemic. However, now they are very eager to buy through digital options such as WindoMarket. He concluded that WindoMarket has provided a reliable and indispensable source of income, especially for startups.

2021-01-28 Journalist

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