Online shopping platform Instamojo promotes Ankur Sharma as co-founder

Online payment solutions provider Instamojo Technologies announced on Thursday that it has elevated Ankur Sharma as a co-founder of the company.

Prior to joining the founding team, Sharma served as vice president of analytics at the company, Instamojo said.

Sharma, who is also the company’s chief growth and data officer, will help Instamojo build and grow its e-commerce product line, including online store builder and smart pages.

Sharma is an alumnus of Indian Institute of Technology Madras (IIT) and has expertise in leading data science initiatives and product-driven growth strategies, Instamojo said.

Before joining Instamojo as Head of Analytics in 2015, Sharma worked for Kiwi Inc, a mobile game startup and Capital One, a US-based bank.

“With his extensive experience and knowledge of product-driven strategy, Ankur has been a major contributor to the development of Instamojo’s product suite,” said Sampad Swain, CEO and Co-Founder of Instamojo.

As head of analytics at Instamojo, Sharma was instrumental in building the company’s data science and growth hacking functions, the company said.

Sharma spearheaded the development of multiple products, including convenience fee features, bagged loans and other related areas, and enabled a data-driven product culture at Instamojo, the company said.

“Today, with the rise of the e-commerce sector, Instamojo has tailored tools to enable small and medium-sized businesses across the country to operate digitally. In my new role as co-founder, my goal is to take Instamojo to new heights and ensure our products provide innovative support for small businesses,” said Sharma.

Instamojo was founded by Swain, Akash Gehani and Aditya Sengupta in 2012.

In January 2019, Instamojo raised $7 million in its Series B funding round, led by AnyPay, a Japanese payments company that also participated in its pre-Series B round, VCCircle reported.

Gunosy Capital, the investment arm of Japanese news curation app Gunosy, had also arrived as a new investor.

In February 2020, the company acquired Gurugram-based GetMeAShop, which helps small businesses get online, from Times Internet Ltd for $5 million. Instamojo in April last year acquired virtual theater and vernacular content platform Showman. Details of the deal were not disclosed.

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