IAN FERGUSON: How to maximize your online sales


Bringing your business online and using a website that allows customers to access your goods and services is no longer a highly technical challenge. Globally, most companies that have a physical store have already made progress in integrating online sales into their business mix.

Having an online presence will open up markets for you that you wouldn’t otherwise have access to. Making your products available online means bringing your brand to the international stage. As exciting as it sounds, there are some dangers to avoid in the process.

In order to set up a store that will maximize your chances of attracting customers and generating sales, you will need to familiarize yourself with some product page basics. This week’s article will help you navigate this process with seven valuable tips:

1 Display the right products

Focusing on these kinds of things will help you attract more customers and increase traffic to your site. More traffic usually means more sales.

2 Include accurate product descriptions

One of the biggest mistakes you can make when building an online store is including product descriptions that are not very descriptive. An even worse mistake is posting descriptions that are just plain wrong. Create simple, precise and personalized descriptions for each item.

3 Show price

Showing how much your products cost, with up-to-date pricing information, is essential if you don’t want to drive away potential customers. The price you display should be the price the customer sees when they finally land on the checkout page.

4 Take better pictures

Take better photos to show off your products online. Technology has made this incredibly easy to do as smartphone cameras can produce stunning images, as well as smaller file sizes, making them the ideal choice for taking product shots.

5 Encourage user reviews

One of the best ways to boost your business is to have happy customers, so don’t be afraid to let your customers express how much they love your products. Sharing genuine user reviews builds trust and gives potential buyers an idea of ​​what they can expect in terms of product quality and customer service. Be sure to train yourself to exceptional service standards.

6 Make the most of your social media presence

Social networks are a great advertising tool. The best part is that it can be used as a marketing platform that won’t cost you a penny. Don’t be afraid to encourage your users to contact you through social media. If you make your social media presence appealing, your customers will easily use it to get in touch with you. Ensure compatibility between your website and social media platforms.

7 Make it easier to buy things

Of all the functions your website has to perform, one of the most important is the checkout stage. If your customers have come this far in the buying process, it’s essential that nothing scares them off at the last minute. Make sure all your different payment gateways are working perfectly and that all promotions and discounts are working properly.

• NB: Ian R Ferguson is a consultant in talent management and organizational development, having completed postgraduate studies at regional and international universities. He has served organizations, both locally and globally, providing relevant solutions to their growth and development challenges. He can be contacted at [email protected]

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