- The IoT has captured the lives of consumers.
- The illusion of merchants to meet customer expectations has made e-commerce lose its mind.
- Headless Commerce is not a trend. This is the future of Commerce.
Smart voice assistants collect reviews. Amazon dashboard buttons speed up the product ordering process. The IoT has captured the lives of consumers. With consumers constantly consuming content, traditional e-commerce platforms strive to serve consumers with convenience.
So how can merchants avoid overwhelming frustration without designing an IoT device? How can traders reap the rewards without having to create a back-end solution? The answer lies in headless trade.
The illusion of merchants to meet customer expectations has made e-commerce lose its mind.
Headless trade is not a buzzword. It’s a solution that rhymes with a seamless shopping experience. It’s a juxtaposition of impeccable backend features and a great user experience. It acts as a flyover made up of the best form of technology that takes us into the future.
Headless commerce = flawless functionality x optimized experience + (profitability and personalization)
Headless Commerce is not a trend. This is the future of Commerce. If your brand isn’t on a headless setup, would it be able to compete? With the headless configuration finally gaining momentum, brands are switching to the headless configuration.
What exactly is headless trading?
Headless trade the architecture works as it looks: this is where the head of the ecommerce platform separates from the body of the platform. It describes the decoupling of the front end from the rear end. With that raging logic comes a flexibility that lets you attach as many heads to the body as possible.
Separating the head from the body (an e-commerce logic provided by companies like Elastic Path) arms you with innovation, reduces development costs, and increases market efficiency.
Here’s how Elastic Path Commerce Cloud helps Commerce stores float on the internet.
Traditional trade vs headless trade
The frown on your face * ahem * always wonders the difference between traditional trading and headless trading.
Traditional trading platforms have their front-ends screwed tightly into their back-ends. This strong link serves only one channel (usually a website). The traditional platform cannot swap its head for its body and that is why it always results in high development costs and overall limitation of production.
In contrast, the Unchained Architecture, also known as the Headless Commerce Platform, includes a cloud-based infrastructure. Since APIs take most of the workload, you can improve the user interface of your online store, which speeds up the reach.
How Headless Trading Works
Marketing teams don’t want to face limitations when working on the UI part. This need for freedom can be fueled by making e-commerce headless.
The headless setup allows marketers to experiment with the front-end and the back-end. The two environments operate independently of each other. The front-end communicates with the back-end through the application programming interface (API).
Note that Decoupled does not mean disconnected.
Data exchange takes place between the front end and the back end via APIs while keeping this exchange intact.
How Headless Commerce Is Transforming Online Selling
Perfecting e-commerce strategy is as easy as making e-commerce platform headless. Remember, headless trading is not just a slope, nor a shopping cart. It’s a way to create endless points of contact with consumers using the same development. With Headless Architecture, all the manufacturing power of a consumer system is in your hands.
- headless commerce supports cross-platform optimization.
- Folding responsive web elements around mobile is easy, thanks to its loose integration.
- It helps marketers hold the hand of innovation without disrupting the back-end process.
- lower customer acquisition costs and a high conversion rate.
- the juxtaposition of flexibility and familiarity.