Technology for MSMEs: Small businesses have been at the center of Google’s preoccupations, like every other tech company in the world. The company is now looking to improve the online shopping experience for retail merchants through a deep partnership with the Shopify e-commerce platform. The 1.7 million merchants worldwide selling on Shopify, who are also starting to compete with Amazon and Flipkart in India, will now be able to make their products discoverable on Google “with a few clicks,” Google announced during its I / O Event. development.
Discoverability would be on Google Maps, Images, Lens, YouTube outside of Google search. “Last year, we made it possible for merchants to sell their products for free on Google. Now we’re introducing a new, streamlined process that helps Shopify’s 1.7 million merchants make their products visible on Google with just a few clicks. The company said in a blog post. However, it did not disclose any other information beyond that.
Emails to Google and Shopify did not elicit an immediate response for further details about the partnership at the time of filing this report.
“Discovery is the first step in a product buying process that takes place on an external platform, perhaps offline or online, but not on a digital or physical asset of the business outside of internal. Discoverability on e-commerce platforms is a far cry from what Google has to offer in terms of the possibility of purchasing a product. You might have to flip through multiple pages to find a product you’re looking for, but that in itself makes a big difference if smaller platforms like Shopify start to integrate and partner with Google. This discoverability is sure to boost many traders, ”Arnav Gupta, analyst at Forrester Research, told Financial Express Online.
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For buyers, finding increasingly important and easy Google buys, and attracting sellers, was perhaps one of the reasons the company made selling cheaper for sellers on Google. It waived commission fees in July last year for sellers participating in its Buy on Google payment experience. The company had also previously made selling free for merchants on Google, mostly showing free listings in search results on the Google Shopping tab. This was regardless of whether the merchants advertise on Google. The merger with Shopify was also important for the company from this perspective. It’s important to note that Shopify partnered with TikTok and Facebook last year to help its merchant base reach potential customers on both platforms.
“As we remove barriers like fees and improve our technology, we have seen a 70% increase in the size of our product catalog and an 80% increase in the number of merchants on our platform,” said added Google. The company also showed how its Shopping Graph – the real-time data set on products, inventory, and merchants – studies product, seller, brand, and inventory data received from brands and from retailers and based on the online shopping sessions of customers, it connects people shoppers with more than 24 billion listings from millions of merchants on the Internet.