Finding an online payment solution to pave the way for small businesses in e-commerce


Small businesses in developing countries are confused and dissatisfied with the availability of online payment solutions

The International Trade Centre’s ecomConnect Payment Solutions Finder provides valuable information for understanding online payment tools and their fees

A new survey from the International Trade Center found that 60% of small businesses in 22 developing countries, Africa, Central America and South Asia, are dissatisfied with the options available when it comes to online payments. According to the survey, the most difficult aspect for merchants is accessing supplier selection updates and understanding their fees.

For all forms of e-commerce, access to competitive payment solutions is essential. Many global payment solution providers are based in the United States or the European Union, focusing their attention on merchants in those regions. Businesses in developing countries often do not have access to the most popular gateways, such as PayPal, Stripe, or Amazon Pay, and do not know where to find relevant information on alternatives.

Launched today at ecomConnect Days, the International Trade Centre’s Payment Solutions Finder is a digital tool to help businesses easily and efficiently find the payment solutions for which they may be eligible.

The tool, primarily designed for retail e-commerce, focuses on payment solutions available in developing markets that enable small businesses to receive payments from international buyers. The tool also integrates general information and contacts for the solutions listed.

The Payment Solutions Finder is available at, a free online community for e-commerce professionals.

About the survey

The International Trade Center survey on the experience of micro, small and medium enterprises with payment solutions was conducted in September 2021 and covered 47 respondents in 22 countries (the majority being in Bangladesh, Honduras, Ghana, Guatemala , Kenya, Nigeria, Tunisia, Pakistan and Panama) of which 60% are current users of online payment solutions.

Thirty-four percent were unhappy with the fees and 25% were unsure of the fees charged by their online payment provider.

Interviewees highlighted other challenges such as customer mistrust, high service charges and currency conversion costs, and the delay in getting money from financial accounts.


“For many small businesses, being able to receive payments online is the last mile of their e-commerce journey. Many small traders do not know where to find the latest information on the services that may be available to them. Our new ‘Payment Solution Finder’ simplifies this process. ‘

Pamela Coke-Hamilton, Executive Director, International Trade Center

About the ecomConnect Program – The ecomConnect program helps small and medium-sized enterprises in developing and least developed countries market and sell their products online through training, research, structures, partnerships and tools and digital technologies. The aim of the program is to connect businesses to local, regional and international online markets in an inclusive and sustainable way. It also provides access to the ecomConnect online community, where businesses can access free resources and business opportunities.

About ITC – The International Trade Center is the joint agency of the World Trade Organization and the United Nations. ITC helps small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development under the Aid for Trade agenda and the United Nations Sustainable Development Goals. United.

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