DTI Selling Online Direct To Help Small Businesses Sell Local Products


LOCALLY made products will take center stage in the digital space, as the Department of Trade and Industry (DTI) 7 will host a live online sales activity on its social media pages.

DTI 7 director Maria Elena Arbon told SunStar Cebu that they have partnered with a local startup to create the platform for the activity.

“We will use influencers to present our products to our markets. In addition, we have partnered with a local startup to set up the website or support platform to make it easier to buy and fulfill online, ”she said.

There will be a live online sale at 2 p.m. for local bags on February 12, action figures on February 16, food on February 19, home and kitchen essentials on February 23 and favorites on February 26. February.

Arbon said the website is still under construction at the moment, but will be ready to launch on February 12.

Initially, for the four races, DTI 7 will feature around 20 micro, small and medium enterprises (MSMEs) with more than 100 of their products.

The head of DTI 7 said he hopes buyers will sponsor local products to help MSMEs, especially now that Valentine’s Day is approaching.

“So we hope that with the next Valentine’s Day celebration, people will buy local. Let’s all help our economy recover by sponsoring our local producers and buying local. Buying local means that we recognize the value of the products of our artisans and artisans, that we help someone get or keep their job and livelihood and, ultimately, grow our economy, ”he said. she declared.

The act would be a very meaningful way to celebrate Valentine’s Day right now, Arbon added.

The campaign, titled “Buy Local, Bai Bisaya”, features quality products made by Bisaya. It aims to boost awareness of local products and purchases by encouraging viewers to patronize local brands that pride themselves on high-level Bisaya quality.

“They’re more like a pilot test to see how it goes. But for sure, we’ll do more (albeit with some tweaking after the first few runs). The website we will also be launching will be like the virtual version of our One Town, One Product brick and mortar hubs that already exist in the provinces, ”she said. (JOB)


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