Could Selling Online Be The Future Of Good Business? GMA news online



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After all that COVID-19 has done to our wallets, many of us are looking to grab some bargains this holiday season.

But how do we get there when many of us are too afraid to go out of the house, let alone visit our favorite malls, tiangges, and flea markets?

Sales in malls tend to attract heavy traffic, long lines, and a terrifying flurry of shoppers ready to fight.

And so, it seems to us that our loyal shopping apps and suki online sellers will help us play Santa Claus more than ever.

The most obvious form of good business is to dive into online “mega-sales”, which are really hard to miss.

Online shopping giants like Shopee and Lazada have already kicked off the year-end shopping season with the “9.9” sale where, according to Shoppee, more than 12 million items were sold in the first hour. And then of course, there are the 10.10, 11.11 and 12.12 which follow.

But if you’re still hesitant to look at photos and read reviews, can we interest you in witnessing a live sale?

Direct sale

Direct selling is when online stores go the extra mile and showcase their products live.

It’s like those concert livestreams that became very popular during their forties, expect a tindera to come to the fore this time around literally showcasing their product – what sizes, availability, colors, special features product, etc. – live.

This way, potential buyers can learn more about the purchase and at the same time interact with the seller that you might be able to find a solution with.

For example, Plump Squad, which specializes in plus size clothing, hosts weekly live streaming sessions on Facebook to showcase its new batch of products.

Their live streams are in the hundreds, so can you imagine facing all of these people in a physical store, all wondering about pricing and availability?

Photo by visuals on Unsplash

But, being big girls themselves, store owners Rhian and Mariecris understand that some customers are more comfortable buying an item of clothing if they see it modeled on the same body type.

Rhian, who has been doing this for a year, finds that repeat customers who know what they want tend to communicate it very clearly, helping the seller to fill their wish lists.

A livestream can recreate that fast-paced environment you get in an actual store, only the negotiation is through private message comments. There are also no cash or receipts, only online payments and screenshots.

You might even get it the moment your heart is pounding when the salesperson calls your name with an irrevocable “Sayo na!”

Direct selling is slowly gaining in popularity and there is a growing vocabulary to go with it.

In addition to the universal “HM” (how much), “mine” (meaning you are going to buy the item. The item is yours), “pa-mine” (often pronounced by the online seller, encouraging interested parties to buy and therefore own the product), and “SB” (safe purchase) have become universal, indicating to us how important online selling is becoming.

There is also “MOD” (payment method), “LP” (last price), “SF” (shipping costs) which are often accompanied by the friendly “sis” (sister).

The “New Normal Customer” of the Holidays

Get proof of payment, wait a few days and you’ll have everything you ordered, minus the whole survival story of having to sit in traffic, wait hours in line, and walk through a sweaty crowd to get it. go out. the shop.

Be honest, that’s not how everyone imagined their annual Christmas shopping, but COVID-19 has had a huge impact on our finances and shopping habits.

According to a recent study shared by Facebook Philippines, a “COVID-induced economic downturn” is expected to impact consumer buying habits with 99% of shoppers in the Philippines agreeing that the pandemic will impact their personal / household finances.

The study also found that 8 in 10 (82%) Gen Xers and “boomers” spent more time on mobile during the pandemic – with almost as many (76%) also shopping online.

We’ve also seen many big brands step up their online game since the lockdown, but many small business owners and new entrepreneurs have also gotten a foothold in selling online as an alternative source of income.

Facebook said 180 million businesses were using the social networking platform’s tools as of August.

The platform also estimates that there will be 310 million digital consumers in Southeast Asia by 2025, suggesting that online spending will exceed the growth of digital consumers by a factor of three.

The Philippines, in particular, is expected to have the third largest digital consumer population in Southeast Asia by 2025, so making this conscious and proactive digital shift was seen as essential for future success in the future.

At this point, it is too early to say if or when things will return to normal in Filipino retail. What we do know is that there have been many reasons consumers prefer shopping online before COVID-19 even happened.

Digital shopping platforms have allowed us to live in a world where you can get what you want just by sitting at home, browsing your phone, and commenting on code words like “mine” in a photo.

And now, online shopping is seen as a dominant trend in consumer behavior due to the safety and convenience it offers during a health crisis.

“The pandemic is likely to boost e-commerce as more and more consumers stuck at home have turned to using digital platforms,” ​​says marketing communications expert Joseph Emil Santos from De La Salle University. Manila.

Online shoppers are advised to be extra cautious and vigilant this holiday season.

“Because of the recession, there will be sneaky people online who will take advantage of naïve consumers. Watch the prices given online, don’t just accept the offer without properly researching other offers. Appreciate the ratings and reviews of other consumers. Santos said.

It is also important to remember your wants versus your needs. – LA, GMA News

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