Many online services are available for businesses. But they are not always accessible to smaller companies. Fortunately, Starter pack offers options specifically designed for micro-enterprises. Check out the company below in this week’s Small Business Spotlight.
What the company does
Offers online services for micro-enterprises.
CEO Simon Best told Small Business Trends, “We have three main products: BaseKit Store is a white-label e-commerce builder for micro businesses; BaseKite is our specialist website builder; BaseKit Bookings is our appointment software with an integrated payment system.
Focus only on the smallest businesses.
Best says, “We have designed our services specifically for the global micro-business and startup community. We believe we are unique among our competitors in our mission to democratize the benefits of online sales and marketing.
How the company started
As an internal tool for a web design agency.
Best and its co-founders Richard Best and Richard Fernandez originally worked at a web design agency. So they built the initial tool there for their own use.
He adds: “After European seed funding and investments from Silicon Valley, we have since grown to provide web and e-commerce services to millions of websites through our network of reseller partners.
Attract renowned partners.
Best says, “We are fortunate to have partnered with global brands such as Telefonica, The Hut Group and Amazon. This provides fantastic validation for our products, their reliability and safety, and the team behind them. When big brands trust us, it can help us attract more partners. »
The greatest risk
Pivot to mobile.
Best explains, “We completely rebuilt our product as a mobile app, allowing users to create and edit websites from their mobile devices. It took about 18 months and we couldn’t add new features until it shipped. This frustrated some of our partners and we risked losing their business. Ultimately, however, it was a good move and we see huge potential for mobile capability, especially in emerging markets where desktops and laptops aren’t that prevalent.
Create more mobile options for micro-enterprises.
Best says, “We recently started expanding our product line by adding e-commerce and booking apps. If we could do it all over again, I would have started them sooner. Micro businesses need to transact online and these apps generate revenue, so they are incredibly valuable and sticky. »
How they would spend an extra $100,000
Grow in key areas.
Best adds, “The two big areas we are currently focused on are intensifying our sales and marketing efforts to drive growth, and expanding our product footprint to help more micro businesses succeed. The $100,000 would allow us to hire more people and move faster in those areas.
Working on an accommodation campaign featuring Hulk Hogan.
Best says, “We once helped start a hosting company called Hostamania featuring wrestling legend Hulk Hogan. There was a hilarious promo video with Hulk Hogan swinging on a wrecking ball! Unfortunately, the hosting company hasn’t taken off and is no longer in business, but you can still find the promotional video on YouTube.
“If everyone moves forward together, success takes care of itself” – Henry Ford.
* * * * *
Image: BaseKit, Simon Best