12 online selling tips to grow your business in 2021

COVID-19 pandemic has effectively accelerated the shift from physical stores to digital purchases by about five years, reveals IBM US Retail Index data. Offering convenience, better prices, and even free shipping (in most cases), the number of online stores and online sellers now number in the thousands – and they carry items in just about every category. .

The problem, however, is that if competition breeds innovation, it also means that not all e-commerce stores will have their chance in the limelight. So be honest in your sales copy and create a website with Weebly, To offer delivery with ShippingEasy and collecting customer feedback and building loyalty, here are some online selling tips to help you stand out in 2021.

1. Be honest with your sales copy

Planning your business strategy at a T before executing it is a great idea. Photo: pixabay (CC0)

Honesty is the best policy, so be sure to reflect it on your sales copies. This will not only help you grow your brand, but also let your customers know that you can be trusted.

Keep in mind that today’s crowd is more exposed to the internet, so they can easily spot if a brand is overdoing a product. So don’t use hyperbole lightly or make any claims you can’t justify. Instead, be honest, direct, and accessible in your product descriptions. After all, you don’t have to worry if you yourself trust the product or service you are selling.

2. Improve your email marketing campaigns

Email marketing is one of the best ways to increase customer conversion because it helps you connect with consumers outside of your website. Once you’ve built your email list, use it to provide opportunities for them to be loyal to your brand – or at least become a loyal customer.

For example, you can send mail to online visitors who add items to their cart but check out before they buy. You can also send customers products related to those they have already purchased or promotions of new products and campaigns. You can even let people subscribed to your loyalty program know about offers that are exclusive to them.

Remember that every email is an opportunity, so make sure that each provides value to your customers.

3. Build a solid website

Speaking of building your brand, the best way to do it is to create a website that communicates who you are as a brand. And while you can start from scratch, taking advantage of website building platforms can save you time and effort.

Weebly is one of those platforms. With Weebly, you can create a professional and customizable website with powerful tools. It offers integrated shipping, inventory management, marketing and more. All of its paid subscriptions come with a free personalized domain name and hosting for one year.

If you want to learn more or are ready to make a website, then visit Weebly.com.

4. Optimize your website for keyword research

SEO One of the best ways to increase traffic is to improve your website’s search rankings through SEO. Photo: pixabay (CC0)

What good is a good e-commerce store if people can’t find it? Search engine optimization (SEO) is the future, and making sure your website is keyword friendly will greatly affect the number of people who find it.

While it can be overwhelming for some, there are SEO tools that can put you on the right track. One option is AIOSEO, a low cost plugin that provides you with powerful features to help you optimize your site. It gives you unique insight into your website’s SEO ranking, along with other tools to help you tailor your website to consumer behavior and maximize organic traffic. Improve the SEO of your website with AIOSEO today.

5. Think “multi-device” and not “mobile”

Make sure your website is accessible and responsive whether it’s on desktop, smartphone or tablet. This should give your customers a seamless experience, making your website even more memorable.

No one wants to browse confusing homepages, work with overwhelming interfaces, or wait for long load times, so make sure your customers are avoiding bad UX.

6. Use ad extensions

This is a no-brainer if you are selling products online because it allows you to make your ad bigger, which means more places to click. It doesn’t cost more and increases your clicks while making it easier for your customers to find what they want on your site.

7. Create a sense of urgency

to sell Offering limited-time sales and offers is a great way to create a sense of urgency. Photo: pixabay (CC0)

While it is important to be honest and transparent in your services, there is nothing wrong with persuading your customers with a sense of urgency, whether through urgent special orders or limited edition products. For example, you can make short-term offers on products that sell quickly, while you can put month-long discounts on more expensive products.

Plus, you can offer discounts, free shipping, or other incentives to customers who make purchases immediately. These are great ways to increase sales.

8. Reduce friction during the payment process

Through Business Insider data, an estimated $ 4 million worth of online merchandise was discontinued in 2015, a statistic that highlights just how crucial it is to optimize your checkout process. Prevent this from happening by removing all unnecessary steps from the payment process – make it simple and straightforward.

9. Expand many payment options

Consumers today have more choices than ever before when it comes to paying for goods and services, so be sure to offer such options. Remember, your next loyal customer can come from anywhere, so be sure to provide them with the payment option of their choice – or at least a popular option. Other tips include adding a process flag to the checkout page, using strong CTAs, and offering checkout options to guests.

10. Provide a great delivery experience

deliver Providing a seamless, brand-compliant delivery experience is also very helpful. Photo: pixabay (CC0)

The brand experience shouldn’t end when your customer clicks ‘Pay Now’. Rather, it should continue until this packet reaches them. You can do this by personalizing the packaging, but you need to make sure that the delivery process itself is seamless. And for that you need something like Easy Shipping.

With the online shipping automation platform, you can process and fulfill orders from your sales channels while saving money with reduced postage rates and ensuring your customers receive their packages on time. . Start shipping with ShippingEasy! It offers a 30 day free trial.

11. Provide a rock-solid money back guarantee

Often the only thing that keeps a customer from making a purchase is risk aversion. So how do you fight this? By offering a money back guarantee if they are not satisfied with your product or service. It also eliminates the risk of “buyer’s remorse”.

12. Collect customer comments and retain them

joyful Interacting with your customers through feedback and comments will help establish brand loyalty. Photo: pixabay (CC0)

Finally, build customer trust and loyalty by interacting with your customers through comments and reviews. Most buyers see no reason to spend more time than they should on your site, so use a few key strategies to make it easier for them. This includes offering discounts or coupons or using your mailing lists to let them respond without having to come back to your website.

This allows you to get good feedback and communicating with your customers shows that you care about their suggestions, which ultimately helps them build trust in your brand.

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